Instagram or …Pheed?
Reading that, you probably think the choice is a no-brainer seeing as you more than likely don’t even know what Pheed is.
Exactly. Thank you for proving my point. Pheed is no competition to Instagram. The problem is that Pheed’s competition IS INSTAGRAM.
THE BIG IG: Instagram has about 400 million monthly active users and 75 million daily users. Now compare that to the 5 million total users on Pheed. You see how that could be a little intimidating.
In this interview the CEO of Instagram, Kevin Systrom, explains how the app became such a success. He specifically mentions that he started by solving problems. Consumers might like a picture of themselves but not enough to post it to all of their friends. Systrom says that with Instagram’s filters, users are more willing to post their “selfies.” Filters give them that extra confidence, making them more willing to engage in the social networking app. Another example he gives is the privatization that Instagram offers. Users feel more safe knowing that they can control who is able to see their posts.
HOW CAN PHEED MAKE A COME BACK?: Mirror the competition. I obviously hesitate to put this advice out there because it sounds like I am discouraging innovation. But, if you can’t beat ’em, learn from ’em, and do it better. Pheed has something great going already with the pay-per-view feature. Read more about this feature in my other post. Next, find consumer problems to solve. Consider the flaws in Instagram. Perhaps the direct messaging system is not very easy to use. Or maybe make it easier to find other local users. Another idea would be to block negative comments or cyber bullying. These are just a few of the everyday complaints I hear from friends and family on Instagram.
If Pheed focuses on solving problems, the social networking application will be close to flawless. Users will notice and appreciate this. And believe me, they will compare Pheed with their other existing social media accounts. I know I did! The first thought that came to mind was that it was very similarly displayed like Instagram. This similarity is not a bad thing. Pheed can actually use this to their advantage. Remind users of the competition, and prove how much BETTER Pheed is than them.