What Should Pheed Do?

Recommendations: In simplest terms, Pheed should mirror its competition. The competition being Instagram and Snapchat. Because the two competitors’ apps have more than double the amount of Pheed’s total users, Pheed’s new owner, Mobli, will have to manage Pheed with tender, love, and care. COMPETING WITH INSTAGRAM: Look at Instagram’s most popular features that users are obsessed with, and … More What Should Pheed Do?

So Where is Pheed?

There is something called the Gartner Hype Cycle, which basically graphs the life cycle phases of a technology or application. It gives predictions based on what phase you consider your app to be in presently. Here is the model. Based on my research, I consider Pheed to be in the Slope of Enlightenment phase. According to … More So Where is Pheed?

Snapchat is LIFE

Earlier today I was setting my boss up with a Snapchat. If you’ve never heard of Snapchat, you’re either old or don’t have a smartphone… or both. more than likely both. Her reaction to it, this being her first time on it, was eye-opening. She was enthused by the idea that she could post something and see … More Snapchat is LIFE

Pheeders

When the app first started in 2012, Pheed users were primarily teenagers who were already involved in Facebook and or Twitter. According to The Huffington Post’s Craig Kanalley in 2013, “All indications point to teenagers as fueling Pheed’s growth.” Read More Eighteen months after the launch, it was announced that Mobli, an Instagram competitor, acquired  Pheed for $40 … More Pheeders